Dear !fname,

This is the first letter that goes out to your prospects. We can work with you on exactly what you want to say, below is a typical example:

Thank you for  your interest in our automobiles. We are dedicated to offering our customers the ultimate in value, selection and service.  We want to ensure that the !lname motoring experience is the very best possible.

Your decision to contact us tells me that you are seriously considering the purchase or lease of a world class vehicle.  We want you to be comfortable with your decision and would like to offer any help we can provide to make the decision an easier one.

!fname, please feel free to call me personally with any questions or comments you may have.  Again, thank you for expressing an interest and I appreciate the opportunity to serve you.

!salesperson